The Blood Alliance Debuts Smart Phone App | Community Spirit

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The Blood Alliance Debuts Smart Phone App

The Blood Alliance, headquartered in Jacksonville, Florida, with operations in Northeast Florida, and regions of Georgia and South Carolina, is one of the first community blood banks in the nation to introduce a smart phone App.  Blood banks throughout the country often struggle with low blood donor participation. Of the 60% of healthy Americans who can donate, only 5% do.  The Blood Alliance is reaching out to younger donors with hopes that its new App, coupled with a high school iPad™ promotion, will make committing to donate a whole lot easier and more convenient!The iDon8 App offers eligible donors the opportunity to keep a record of their previous donations, alert them of their next available date to donate, and conveniently provides locations of blood drives via Google Maps.  iDon8 also provides donors with area notifications when the community blood supply becomes low or critical.  Convenience is the best resource in reaching donors, and the blood bank’s App offers donors the ability to become a hero - by saving lives from the palm of a donor’s hand.

In conjunction with the blood bank’s new App, its iPad promotion is expected to attract thousands of new, younger, donors. The high school iPad promotion gives students a chance to win an iPad when they register to donate blood twice at regional participating schools.

“We are always looking for creative ways to encourage our younger community members especially high school students, to become donors, and we thought this might be a great way to provide them with an incentive to start donating,” said Valerie Collins, Chief Operating Officer of The Blood Alliance.  “With our iPad promotion and our smart phone App, we feel we are speaking their language.”

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